A Fabulous Affair does not intend to go into the product realm of the party planning business.  For the most part, products such as balloons, streamers, meals, etc., will all be sourced-out to subcontractors with whom A Fabulous Affair will contract on an event-by-event basis.  However, A Fabulous Affair has discovered that a niche exists in the party-favor market, and plans to capitalize on that niche.

A Fabulous Affair has negotiated with several companies who import party-favors (such as paperweights, napkin rings, and other mementos) and customize them for use by special events.  These party favors can be painted to resemble buildings or objects, and logos may be emblazoned on them as well.  A Fabulous Affair knows that its competitors do not have the capacity to provide these items directly, so they plan to take the order for these items and arrange to have the importers customize them.  A Fabulous Affair has calculated a markup potential of 12-18% on these items, and expects them to be very lucrative.  This is expected not only to increase revenues, but also to increase market competitiveness of A Fabulous Affair by further distinguishing itself from its competitors.